Moments Matter

We went behind the scenes at Equitable and spoke with colleagues completely unscripted. We asked candid questions about what they do, why it matters, and the purpose of their work.

Our mission was to show firsthand who we are and what sets us apart. What we uncovered however, was a true passion for making moments matter.

This docuseries is dedicated to the more than one million Equitable clients, advisors and colleagues across Canada.

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Aliya - Genuine care

Meaningful interactions start with people who genuinely care, like Aliya.

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Joe - Passion and trust building

Joe is a passionate guy. Discover how passion translates into earning the trust of advisors – because they deserve it.

Nicole - Real talk

For Nicole being unscripted creates real, genuine conversations with clients.

Rob - Making life easier

Advisors have a tough job. Rob knows it and his team knows it. With the help from his CEO, Rob and his team are on a mission to make an advisor’s job easier every day.

Chantal - Making it simple

Making complex things simple is anything but simple. For Chantal, it’s worth it.

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At Equitable we are committed to making moments matter for our advisors and clients.

The power of together

At Equitable, we believe in the power of working together. It's a mindset that drives our behaviours, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.

Always focused on our clients

Our refreshed look is a testament to our commitment to our purpose and our future. Wherever you see our logo you will know our commitment. We are always focused on our clients for a lifetime.

Delivering impact and positive outcomes

Together, with advisors and partners, we will look for new ways to deliver even greater positive impact.

Moments Matter