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Evolving, growing, adding more value!

Equimax® Participating Whole Life

It’s the same great Par Whole Life solution – now delivering even more!            

August 2023 Update – Equimax® Estate Builder and Wealth Accumulator plans now include:

Targeted improvements in rates, death benefits, and cash values.
An updated “rated age” calculation.
New joint last to die rates for Wealth Accumulator plans to align with Estate Builder.
New rates for determining the maximum enhancement amount with the Enhanced Protection dividend option.
Learn More

Try our WEB illustration tool for Equimax®

  • Conveniently run Equimax® illustrations when you're mobile or meeting clients.
  • Accessible on your cell phone, tablet, or iPad, and MAC or Windows-based PCs and laptops.
  • Log in to EquiNet® to access illustrations
  • Our desktop illustration software also continues to be available!
Try it now!

Supporting you at claim 
time with KIND

Equimax now includes a suite of ancillary benefits for clients through our KIND program.

The KIND™ program includes:
  • Compassionate Advance*
  • Bereavement Counselling
  • Snap Advance*
  • Living Benefit
Learn More

* Non-contractual benefits..


Available Now


Need more information? Contact your Equitable wholesaler – we are always ready to help!


Equitable Life of Canada

One Westmount Road North

P.O. Box 1603, Stn Waterloo

Waterloo, Ontario  N2J 4C7

Phone: 519.886.5210

Toll Free: 1.800.722.6615

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Accessibility for customer service
Customers who wish to provide feedback on the way Equitable Life of Canada provides services to people with disabilities can contact us by email, verbally or by letter.  All feedback will be directed to the company Ombudsman. Customers can expect to hear back within 15 business days. Complaints will be addressed according to our organization's complaint management procedures.
The company's Customer Service Accessibility policy is available upon request from the company Ombudsman.

® and TM denote trademarks of The Equitable Life Insurance Company of Canada.

Copyright © 2023 The Equitable Life Insurance Company of Canada, All Rights Reserved.